STRATEGY +
SOUL ALIGN
At The Mug Creative, every brand we craft is deeply personal. Founded on the belief that branding should be purposeful, impactful, and enduring, we serve ambitious businesses that understand the value of strategic positioning. Our approach combines sophisticated aesthetics, intentional visual storytelling, and strategic insights to create brands that command attention, foster loyalty, and drive lasting success.
THE STUDIO WHERE
No. 01
Community
We believe thriving communities and thriving businesses fuel each other. We help small businesses create a lasting presence through thoughtful design, and we extend that support beyond client work through community-focused initiatives.
Here’s how we put this value into practice:
- Two pro bono projects each year in service of mission-driven organizations
- Hurricane relief program offering brand and web support for small businesses
- A belief that creative work should shape culture, elevate purpose, and contribute meaningfully beyond the brand itself.
No. 02
Collabor-ation
We thrive in partnerships with our clients and the talented creatives we invite to the table—each one carefully selected to blend into the process like the perfect pour. From project kickoff to launch, we curate teams that align with your vision, values, and goals.
Here’s how this value shows up in our work. You have access to:
- Trusted partners in photography, copywriting, videography, social media, SEO, business consulting, email marketing, legal, and more
- A concierge-style experience that connects you with the right people at the right time
- Open, honest communication and co-creation throughout the process
No. 03
Creativity
We don't chase trends—we design for longevity. Whether your project starts with a blank slate or a smart template, every creative decision is made with your legacy in mind.
This isn’t just what we believe—it’s what we do by delivering:
- Strategy-first design that aligns with your audience and goals
- Distinctive visuals rooted in brand purpose, not flash
- A balance of timeless elegance and relevant edge
Listen Intentionally
We start with clarity—digging into your story, goals, and what makes your business unique.
Design Strategically
With a strong foundation, we create branding and web experiences that are equal parts beautiful and effective.
Deliver Confidently
Whether it's a launch-ready website or a fully developed brand suite, we make sure you're equipped, empowered, and proud to show off your brand.
IT ALL BEGAN WHEN THEY TOLD ME no.
THE ORIGIN
STORY
Turning bold ideas into brands that break the internet (in a good way).
This didn’t start with a fancy business plan or a team of designers. It started with me—working from a tiny desk, saying yes to every opportunity, and obsessing over how to make brands look as legit as the women behind them felt. I saw too many incredible entrepreneurs blending in when they were born to stand out, and I knew I could help change that.
You know how people say 'stay in your lane'? I built my own damn highway.
I’ve always been the loud one. The opinionated one. The one with big ideas and even bigger visions for what’s possible. And while that didn’t always fit neatly into the 9-5 world, it turns out—it was exactly what I needed to build The Mug.
I started this studio to help women show up unapologetically and confidently online. To create the kind of branding that stops people mid-scroll and makes them say “Ooooh, who’s that?”
Now, I get to spend my days helping bold, talented business owners (like you) become the brand people can’t ignore.
I'm NICOLE WATERS, FOUNDER.
Meghan
ACCOUNT MANAGER & DESIGNER
Gabby
DESIGNER
Naomi
BRAND PHOTOGRAPHER
What if I only need branding or just a website?
You’re in the right place. We offer flexible, tailored solutions—not one-size-fits-all packages.
How do you blend high-end design with a genuinely collaborative process?
We bring polish without the pretense—and treat your business like a true creative partner.
What happens if I need more than design help?
We’ve built a powerhouse creative network. Whether it’s photography, copywriting, social media strategy, or something else, we know who to call—and they align with our high standards.
YOUR QUESTIONS, ANSWERED
We’re more than designers.
We’re strategic partners committed to your brand’s growth and legacy. Take a look at our work for some inspiration.
How will I know if this investment will be worthwhile?
Because we don’t just design: We guide. Every choice is rooted in strategy, so you walk away with more than good visuals. You walk away with a brand that works.
