Plénitude is a high-end medspa located in Coral Gables, FL, designed to be a sanctuary for busy, health-conscious women. It was born out of a shared vision to create a tranquil space where individuals can rediscover their inner beauty and embrace self-love. Offering holistic, non-invasive treatments, Plénitude combines advanced technology with a nurturing environment, setting itself apart in the wellness industry. Plénitude sought out The Mug Creative to develop its brand identity and communicate its unique mission to redefine beauty from within. The founders wanted a cohesive, luxurious brand presence that would resonate with their target audience, empowering clients to feel rejuvenated and confident while reflecting the spa's holistic and innovative approach to wellness​.

BRAND IDENTITY + WEBSITE