February 23, 2021
It’s super important to keep up with the trends and make sure our website is up to date with the latest and greatest tools and tactics. Things in tech are always shifting and changing to hopefully improve user experience and overall results. But the truth is, online is the way of the future. We need to stay relevant to succeed in the years ahead.
With new technology comes new social and consumer behavior. With new technology comes old technology. And with new technology comes new opportunities and a new way of thinking. As business owners, we need to always be ready to seize that new way of thinking so we can stay ahead of the new opportunities and success that lie ahead. Are you still with us?
As we move deeper into 2021, here are some online trends you should keep in mind and include in your new way of thinking:
According to Statista, mobile searches alone accounted for over half of all organic searches in 2020.
With more free time, individuals found themselves on desktop or laptop computers less. Mobile searches are more convenient for the average user. This is nothing new, as we have seen this trend for many years. However, the trend has shown exponential growth in mobile searches which is likely to continue.
So, needless to say, having a mobile friendly website is crucial to success in 2021. This takes us into our next point, how do individuals search on mobile anyway?
The use of AI and voice recognition has become commonplace in 2021. From Alexa, Siri, Google Home and many others, voice search is a key pillar to mobile search as well.
To design with voice search in mind, keyword research will be critical. Since we speak differently than we type, optimizing for voice search will change popular keywords and keyword sequences.
Ultimately, this leads us to creating a thoughtful user experience. We want to make it easy for the user to find the information they’re looking for.
Read More: Why is Website Maintenance Important?
At the end of the day, the basics are the best. It is important to know what trends are occurring and understand how to leverage them the best you can. However, Google has one goal and that is to give the user the most relevant information as quickly as possible.
So, keep voice search in mind and do put effort into a mobile friendly site, but don’t forget the reason for all of this should be to help the user.
Do your research and understand what they’re searching for and make sure you’re putting out content that will serve their needs!
Just as the verbiage changes over voice search, so do the topics being searched. Circumstances shift and keywords change. With mobile searches, we are much more conversational and informal.
If you can master the art of SEO for mobile/voice search and use this information to steer and produce top-notch content, you’ll certainly set yourself apart from the competition.
So, get out there and use your new knowledge and way of thinking to seize some new opportunities! While some things change, others do not. If you maintain the idea that you want to help people, creating good content will be a breeze.
If you’re new to website design and SEO, give us a call to learn more about what we can do to help your business gain leads and grow in 2021.
By: The Mug Creative