Values-Based Marketing: The Basics

Running a small business can feel like you’re always trying to differentiate yourself. You don’t want to be like everyone else. You want to stand above the competition! But how do you even begin to do that in a truly impactful way?

You probably guessed it – by offering value! 

You might be tired of hearing this by now, but it’s true. Offering real value to your clients remains one of the most successful ways to gaining and retaining business. But where do you begin, how do you go about offering value? 

Where to begin offering value?

When we say “values-based marketing” it goes beyond simply offering value to your clients. While blogs, e-books, video tutorials, and freebies are excellent ways of distributing valuable content to your customer base, it begins with ethics and what your client holds important. 

Now, we’re not urging you to drop everything that you find vital to your own ethics, however, to begin offering value to your clients you must begin with self-reflection. What message do you want to put out into the world? What do you find most important and how can you share that in a meaningful way? 

We believe that when you take a personal approach to business, you will attract the right people. To us, values-based marketing is less about skewing your messaging to gain the approval of the masses, but more about staying true to your unique value that you bring to your industry.

Why values-based marketing? 

In marketing today, clients and customers have access to seek services from all over the world. With enough effort, they can find all kinds of price points and they truly have their pick of the litter. 

As a small business, it’s important to remember that you won’t be the right choice for everyone. And that’s okay! 

This is one of the main reasons why we love values-based marketing! By creating content that you find valuable and by expressing the core of your business through messaging and content, you set yourself up to attract the customers and clients that will truly benefit from whatever it is that you offer. 

By being authentic through your marketing, your audience will know what to expect from working with you. If you play your cards right, you can play an important role in setting your client up for success even before they reach out to do business with you.

Continue to nurture your audience.

The majority of the time, your audience won’t be looking to make a purchase or sign up for your services. 

Values-based marketing is rooted in this notion. The point of values-based marketing is to offer value, not to just push sales. 

Through offering valuable content and information, you grow a relationship with your past, present, and future clients. That is the whole point of a values-based marketing plan! 

By maintaining a relationship, nurturing connection and actually caring about your clients, you set yourself up to have a rewarding business and life as a whole. 

No, really! You can take our word for it! 

If you’d like to learn more about revamping your brand messaging, please reach out! We’d love to chat.