June 18, 2020
Have you ever been searching online and come across a website that looked like it hadn’t been updated since dial-up was a thing?
That may be a bit extreme, but the concept still rings true.
If you’re a business owner, you know how hectic it can be running your own business.
With managing projects, working with clients and customers, bookkeeping, and so much more, it can be near impossible to keep up with it all. It’s no wonder some websites go unchanged for a few years!
Although, with the way the world operates today, having an updated and well designed website can do wonders for growing your business!
So how do you know it’s time for a revamp?
When it comes to technology, our patience is very short-lived. If a webpage or even an entire website has load times that are slower than three seconds, chances are that visitors will bounce at an increased rate. This then has a negative impact on the website’s ranking on Google search pages.
There are many factors that could be causing the slow load times and it may take a complete overhaul to run optimally again.
GTMetrix and GooglePageSpeed Insights are two really great free tools you can use to pinpoint the technical areas that need improvement in order to speed up your site’s page load times.
There are a wide variety of reasons that your website could be experiencing trouble converting visitors. From load times to Calls-To-Action, there are also many ways to increase conversions through a website redesign.
This may take some experimentation, but if your website hasn’t changed in many years, it may be worth taking the chance to mix things up.
Want to learn more about conversion optimization? Check out these articles:
3 Dead Simple Ways to Boost Your Website Conversions
7 Easy Website Conversion Optimization Hacks
3 Components to a Successful Lead Generating Website
If your website does not operate as well as your newest app does on a mobile device, WAKEY WAKEY!
We are in 2020, people!
Cellular devices are our lives. We are constantly using them to search online and visit websites (and for some of us, potentially more than we do on a desktop device)!
According to a recent announcement from Wordstream, 60% of Google searches are done on a mobile device.
If your website is not mobile friendly, you may want to consider a redesign. By creating a welcoming space on the mobile platform, you allow visitors easier access to contact you and engage with your company. Not to mention, mobile accessibility and usability is crucial to performing well on search engines like Google and Bing.
Not to mention, if your website and landing pages are not mobile friendly, you may want to hold off on social media advertising until your redesign.
Similarly to Google, mobile usability is even important to Facebook and Instagram when it comes to media buying.
A poorly functioning website on mobile could mean your advertising bid is taken less seriously than other advertisers’ and in-turn your ad could be shown to a less-qualified audience.
Perhaps since the creation of your website, your branding has had a few slight changes over the years. There may be a clash between the brand that your website presents to the brand that your social media presents or that your in-office experience presents.
It’s important to present your clients and customers with a cohesive brand experience, especially when talking about your online presence.
You never want a user to land on your website and question whether they’re in the right place!
Your website doesn’t even have to be THAT old for this one.
Are you ready for it?
Considering the Google algorithm and it’s infinitely constant changes, even if you thought you had a SEO friendly website from that SEO guy you hired 3 years ago, you need to take another look.
There is a high likelihood that if you aren’t regularly working on upkeeping your SEO, your website may not actually be as SEO friendly as you thought!
If you’re having trouble finding your website online, chances are you may need to consider a redesign in order to be found easily. A couple of the above mentioned signs contribute to this as well, such as mobile friendliness and webpage load times.
An old and outdated website can easily let qualified potential clients and customers slip through your grasp. In a world that relies so heavily on fast, updated technology, regularly updating your website is almost a requirement to having a successful online business these days.
If you are now reading this and thinking that it might be time for a redesign of your website, please feel free to reach out to The Mug!
We’d love to help you in any way that we can.
By: The Mug Creative
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