May 13, 2020
As the saying goes, “What you can measure, you can manage,” which is great news for those of us looking to scale our businesses through digital marketing!
Through websites and social media, you have access to countless information about your clients and customers. Whether you’re running Facebook Ads or A/B testing your website, you will have access to extensive data that will show you what is working and what is not.
Have you been cranking out content like it’s your full time job but are not seeing any results from all those tireless nights forcing yourself to write blogs and social media posts? Unfortunately, content marketing alone doesn’t usually directly result in increased sales. That’s where checking in on your conversion rates come into play.
We’ve come up with 7 easy hacks that you can try adding on your website’s landing pages to optimize your conversion rate and therefore start hitting those online sales goals.
How many of your landing pages are utilizing video? By adding video to your blog post or landing pages, you could help your website rank higher on Google. A page with video content is 50 times more likely to appear in the top Google searches!
Think about it, just like we all have a preferred learning style method (seeing, hearing, doing), individual consumers prefer to get their information in different ways. With video, being able to see and hear a message helps the audience build a connection with your brand and product or service.
So, when thinking about how many potential consumers you could be missing out on by not including video on your landing pages, the decision to add video then seems like a no-brainer!
In a study conducted by Vidyard, companies that implemented video into their marketing strategy saw a 49 percent faster growth in revenue and 35 percent higher web-conversion rates.
Video is a great way to revamp old content as well, you don’t want to forget this hack!
While mobile is important to consider, don’t bank on it being a main source of conversion.
Instead of optimizing with conversion as the main goal, think of the website’s usability. You want to make your website easy to find, load and navigate on all devices to create continuity. Clients and customers may not convert on mobile devices as often as they do desktop, but that doesn’t mean you should forget about your mobile optimization all together (and vice versa)!
Wanna see where you stand? Use Google’s Mobile-Friendly Test!
Aside from the fact that Google loves new, fresh content, clients and customers want the latest information about your business as well!
It’s a great idea to revisit old content and take a look at it with fresh eyes. You’ll probably notice areas that can be updated or changed to make the content more current and your overall call to action more clear. When you find these areas that could use some sprucing up, simply make the changes and take note of the changes in your analytics account. Has your bounce rate improved? Are you getting more clicks on your phone number?
Possibly one of the most simple and easy hacks on our list. Just make sure that all of your webpages function properly (on all devices)!
These issues can cause clients and customers to leave your site quicker than they found it! And you guessed it, they will leave without ultimately doing what you want them to do, convert.
In order to formulate a simple Call to Action, you should think about your client or customer as a whole. What journey are they on? What questions are they asking? How can you help them? What do you want them to think? What action do you want them to take?
After considering the answers to these questions, just remember to keep your message clear. The last thing we want to do is confuse them!
Start trying with one easy CTA on each landing page. The less options you give, the more you guide your audience down the right path (or sales funnel) you want them to take.
Why should your website users buy from or work with you? Technology makes it incredibly easy to shop around, so, why you?
Can you beat out the competition on price? Maybe you’re known for your impeccable customer service! Make it known to your clients or customers why it’s a pleasure to work with you.
Overall the best way to convert website visitors is to know them! When you know your target audience, it is a lot easier to make an educated guess in terms of content, CTAs, and general website operations.
As always, fine-tuning these hacks is recommended. We can never truly know how well something will work without a little bit of trial and error. So, we encourage you to test out some of these tips!
Like always, please feel free to reach out to us for conversion optimization help.
By: The Mug Creative