When you think of branding, you might not initially think of adding in your own personality. Typically, when we think of business branding, we want to keep it polished and perfect. We want our audience to take us seriously!

Personalizing your brand might not be for everyone. Larger businesses might find it difficult to get personal with their customers and clients. However, on the down low, small businesses can find it to be a great way to build trust! 

We’ve put together a short list of 5 tips you can use to personalize your brand below!

1. Nail down your identity!

There is a lot of content out there and a lot of messages are being delivered to us every day. We can easily get distracted by shiny things that will lead us down a path we never really wanted. 

Just like your personal identity uniquely defines who you are, defining a brand identity can help you consistently shape your identity as a business or organization. It helps set you apart from every competing business with a similar offering.

Getting clear about who you are, what you offer, and what sets you apart from the competition, will help hone in on your brand and how you can get personal with your audience. 

2. Be consistent with your messaging.

The goal with personal branding is to really drive home the fact that you are an expert in your field! When someone you know is thinking about hiring a professional from your industry, you want them to think of you! 

If you’re utilizing social media, work on getting consistent with posting about what you do. It doesn’t have to be extreme, just persistent.

3. Network and interact with others.

What’s more personal than meeting people IN person! Even if you’re unable to meet up in person, so many networking groups have taken to the world of video conferencing via Zoom. Join Facebook groups or find networking groups on social media! Running a small business can be lonely and you never know the connections and impressions you can make with others.

4. Be yourself and share your story.

Don’t be afraid to be yourself. If you’re running a small business, chances are YOU are your business – without you, it wouldn’t exist! Share your story and be transparent about your struggles. Studies have shown that we find relatable individuals to be more likable.  

Show your face, and speak directly to your audience! This means having photos of you on your website and social media as well as telling your story on both. 

5. Show your personality and have fun! 

We want you to have fun with your brand! Your personality and who you are as a person is what truly sets your business apart from the rest. Some people may not be as receptive to your business as others, but we find that this helps bring in clients that you’ll truly enjoy working with. 

Have fun and put out the you that you really are!

Are you ready to get personal with your brand? If you need help figuring out your brand, reach out to us! We love helping small businesses determine who they are and what sets them apart from the crowd.