When it comes to branding and marketing, the waters can become muddy in determining the differences, similarities, and relationships between the two. Have no fear! We’re here to clear some of that up for you!  We’ve even heard people use branding as simply a synonym for marketing and vice versa. The confusion only becomes a […]

As digital baristas who live and breathe branding, pondering the difference between a business and a brand feels the same as comparing a triple-shot Americano and glass of water!  Both are a necessity, however, they’re very different. To put it this way, the Americano cannot exist without the water. In the same way, your brand […]

We feel the need to touch base with you about branding and what brand personality really means. Let’s dive right in!

Right off the bat, you may be wondering – “What in the world is brand continuity?!”

A brand is essentially anything that is true to your business. From logos, fonts, and icons, all the way to word choice, tone of voice and so much more.