Recent Posts From Our Team

Branding vs. Marketing

When it comes to branding and marketing, the waters can become muddy in determining the differences, similarities, and relationships between the two. Have no fear! We’re here to clear some of that up for you!  We’ve even heard people use branding as simply a synonym for marketing and vice versa. The confusion only becomes a […]

branding vs marketing by the mug creative agency

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It’s Time For a Rebrand If….

Now, now – we know you’re eager to find out if it’s time for you to refresh your business’ brand.  But before we jump right into the topic at hand, it’s important to us that we explain a bit about the impact branding can have on your business. Things like payroll, account management, sales, and […]

8 SIGNS ITS TIME TO REBRAND By The Mug Creative

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What Differentiates a Business From a Brand?

As digital baristas who live and breathe branding, pondering the difference between a business and a brand feels the same as comparing a triple-shot Americano and glass of water!  Both are a necessity, however, they’re very different. To put it this way, the Americano cannot exist without the water. In the same way, your brand […]

What Differentiates a Business From a Brand By The Mug Creative

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Logo VS Brand: How do they work together?

As a website and branding agency, we often work with small business owners that come to us with the belief that a logo IS branding.

Logo VS Brand How do they work together By The Mug Creative

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Developing a Brand Personality Your Audience Will Love

We feel the need to touch base with you about branding and what brand personality really means. Let’s dive right in!

Developing a Brand Personality Your Audience Will Love By The Mug Creative

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Brand Strategy for Building a Strong Brand

When we talk about branding, topics like colors, fonts, and tone of voice are all often popular within our discussion.

Brand Strategy for Building a Strong Brand By The Mug Creative

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Brand Continuity: How to really use branding

Right off the bat, you may be wondering – “What in the world is brand continuity?!”

Brand Continuity How to really use branding by the mug creative agency

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How Do Mood Boards Fit Into Our Branding Process?

All of us here at The Mug love a good mood board! A mood board is a place to cultivate ideas and form a “theme” of sorts.

How Do Mood Boards Fit Into Our Branding Process By The Mug Creative Agency

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Biggest Branding Mistakes to Avoid

A brand is essentially anything that is true to your business. From logos, fonts, and icons, all the way to word choice, tone of voice and so much more.

Biggest Branding Mistakes to Avoid By The Mug Creative Agency

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Establishing Your Brand Tone

The brand tone is how your business communicates with anyone outside of your company

Establishing Your Brand Tone by the mug creative

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First, begin your discovery process by completing our discovery form and let us know what you're interested in hiring us for: branding, website, or both!

Then we'll shoot you over some info & our project questionnaires to complete to help us learn more about you, your goals, & the heartbeat of your business.

Then, we'll schedule a discovery call so we can dive deeper into your needs and answer any questions about our process, pricing/payment options, and deliverables. 

We'll send you some documents to e-sign and complete, throw another pot of coffee on the burner, and dive in!

get started

01. Open Conversation

02. Give Us The Scoop

03. Discovery Call

04. Onboarding