From one small business to another, we totally understand the never-ending to-do lists. Whether you’re running the day-to-day operations or making efforts to bring in more business, there is always something that needs your attention. 

Content creation can be one of those tasks that just seem to be a major time suck! Making decisions from where to post, what to post, and how to post can take a lot of mental energy. 

While we don’t claim to be the experts when it comes to social media, we do have a few tools that we use here at The Mug that we’d like to share!

Where To Post

In our experience, deciding where to post has much more to do with where YOUR specific audience is going to be. A quick Google search will give you information regarding age demographics on each social media platform. Generally speaking, Facebook carries an older audience, while newer platforms like TikTok bring a younger audience. 

When you begin to consider where to focus your content, consider which platforms you find easy to use. The biggest factor in successful content creation is consistency. And don’t be afraid to diversify! By all means, if you have the time and resources, content shared across a variety of platforms is an excellent way to reach a wider audience. Hootsuite and Hubspot are excellent tools to plan your content across a variety of platforms. We really en

What To Post

Brainstorming content ideas, whether blog topics, social posts, or videos, is arguably the most time-consuming part of creating content.

Here at The Mug, we always like to recommend that small businesses think about frequently asked questions. If you can make posts that answer your clients’ (or potential clients’) questions, you can provide value to your audience! 

In addition to this simple rule of thumb, we like to use tools like AnswerThePublic or SEM Rush to gain insight into popular content and marketing strategies with proven results. 

How To Post

Aside from coming up with content ideas and scheduling them to be posted, there are a few more tools that can help you with creating social media or blog content. 

To truly optimize your social media posts, graphics and quality images can really help. (We can’t recommend brand photography enough!! Not only can these ramp up your website design, but you can also use them on social media!) Canva or Adobe Spark are perfect tools to create amazing graphics. If you don’t have access to quality photos, carefully hand-picked stock images can be a great option to fill in the blanks!

Blogging

In addition to social media content, blogging can be another great way for small businesses to provide value to their clients. Social media in partnership with a website-based blog can really benefit small businesses. After all, if you’re brainstorming content ideas anyway, a blog is the perfect place to expand upon a topic in more detail. 

If you’re interested in learning more about utilizing a blog within your website or optimizing the way that your website and social media interact, feel free to drop us a line!