Right off the bat, you may be wondering – “What in the world is brand continuity?!”

A brand is essentially anything that is true to your business. From logos, fonts, and icons, all the way to word choice, tone of voice and so much more.

If you want to understand the underlying purposes of a logo and who really needs one – keep reading along!

With the rise in popularity of social media apps like TikTok and Instagram, many businesses can see how beneficial social media marketing can be!

Often as business owners, we can get so busy working IN our business that we don’t really have the time to work ON our business!