We get it, design can be classified as superficial. But wouldn’t we all be lying if we said we were never influenced by presentation? 

We promise to get nerdy with you and dive into the details of website design and why it matters, let’s first set the stage. As much as we try to brush it off and ignore it, humans are impacted by the way things look and function, including (or especially) website design. 

With business being done online now more than ever, it’s super important to have your website design on point!

Digital First Impressions

In an Adobe study, it was proven that “38% of people will stop engaging with a website if the content or layout is unattractive.” 

Not only will this cause you to lose customers, you’re also losing returning customers! If a visitor is turned off by your website, they likely won’t be back. And they’re definitely not going to recommend you to their friends. 

Stanford did a study on web credibility (Web Credibility Research) to find that, “Judgements on a company’s credibility are 75% based on the company’s website design.” 

This is major! By not investing the time or money in a stellar website design, you truly are costing your business clients in the long run. Website design is about more than just aesthetics, it’s about building trust with your clients.

Digital first impressions hold a lot of value in today’s market. 

Further Reading: Website Design To-Do List

User Experience

Now, we do feel that it’s important to note: looks are not everything! 

It’s important to make a good first impression and we all love a design that’s beautiful to look at. But what’s a stunning design without actual functionality? 

Ko Marketing website usability research shows that the majority of website visitors are looking for the following information: offerings or services information, contact information (phone number especially), and information about the business or individual. 

To optimize user experience, this information should be easy to find with clear navigation and this should be true for all devices. 

Mobile devices account for just over half of all web searches worldwide. (Statista) With this statistic in mind, we understand that both mobile and desktop websites should be prioritized for both appearance and functionality. 

Effect of Website Design on Conversions

A poorly designed website should not go unnoticed. At the end of the day if your website is driving leads away, it is working against you. 

The right website design will work FOR you. It should help you gain leads, retain clients and act as an aide in your business as much as possible!

Through thoughtful website design, you can set the stage for your business to truly shine. By building trust, making good first impressions and offering a streamlined user experience you’ll be able to produce much happier clients as well as get more leads. 

With a bad website, lead generation tactics simply won’t work. With a polished design, you open doors to tools that can accelerate your business.  

If you’re ready to transform your website and business as a whole, please reach out! We are so passionate about helping you succeed!