When you run your own business, there are many tasks you’ll be left to figure out on your own. Especially in the beginning, in many cases you may be handling the finances, the human resources, the marketing and so much more. 

For small businesses, it can be really helpful to make use of free or low-cost tools, tactics, and resources to make your life easier as a business owner. 

In the realm of marketing, there are many free ideas to try out when you go to market your small business.

7 free ways to market your small business

1. Network Locally

Traditional network marketing, while a bit old school, is still a major staple in the world of marketing. In many cases, it truly is all about who you know. Network marketing is especially useful for B2B relationships and connections.

While many networking events and national organizations (like BNI or NPI) do have associated fees, there are still ways to network that are free and it can be a great tool to start with!

If you’re new to network marketing, we recommend joining some local professional groups on Facebook as a good starting point. Many individuals are members of a handful of social networking groups, so the more you put yourself out there, the more likely you are to find the right individuals, groups, and networking opportunities for you!

2. Develop a Website

We know that in 2020, it is so important to have a homebase online. 

A quality website is crucial to any marketing plan these days (online or offline). There are ways to create a website for free if that is the only option for you, while some more advanced websites will have a cost associated with them.

If you don’t have a website yet, don’t worry! You are in the right place! Feel free to reach out to us for a quote and we can get you on the road to success. 

3. Consider Search Engines

And don’t forget to optimize that website to get it to the top of search engine results! A few simple changes to how you structure and run your website can help your rankings at no extra cost to you! 

Having your website rank high on Google search results can have a major impact on your reach as you begin marketing your business. 

There are a couple different types of Search Engine Optimization that you can focus on as a business. 

Read our article on Local SEO vs Organic SEO to find out which one is right for you. 

4. Don’t Skip the Blog

A great tool to really hone in on Search Engine Optimization is blogging! 

By expressing your knowledge on topics related to your business, you can provide helpful information to curious individuals while also creating a warm relationship with your readers. 

This creates a win-win situation!

5. Utilize Social Media

Once you have a great website and are working toward Search Engine Optimization, turning your attention toward social media can be really helpful to market your business. 

Social media can be a great way to take the content that you’ve been creating and spread it in an easily shareable way! 

Social media is an amazing tool to cultivate close relationships with past, present and future clients and customers.

Read More: Marketing Your Business In 2020 | Current Events | COVID-19 | What Has Changed?

6. Create Explanatory Videos

To accompany your blogs and/or your social media posts, by creating videos that correlate to the topics that you cover you can double dip! 

Videos are popular to watch on social media because they are easily digestible and offer a fun alternative to reading a blog post. 

7. Keep Existing Relationships Strong

No matter what trends pop up in the marketing world, one thing to always remember is to keep your existing business relationships strong. 

There’s no sense in reinventing the wheel. While we definitely encourage you to try new things, be sure to continue to cultivate your existing relationships as well. 

While these tips and tricks can be free of initial cost, it’s important to remember that marketing your business will take time and effort no matter what. It’s important to come up with a plan and related goals to keep yourself and others accountable. 

If you have any questions or concerns related to your business marketing, please reach out! We would love to chat about your marketing efforts and see what we can do to help.