August 25, 2020
Some of the best marketing results come from being based on business objectives. If your company or business is looking to increase revenue by 20 percent by this time next year, you have yourself a clear goal to work towards. This can make your marketing goals more tangible and easy to wrap your head around.
A marketing plan with no end game is ambiguous to say the least. Without goals it can be near impossible to measure your efforts. How will you know what’s working without understanding what well-performing marketing tactics should achieve?
Business goals are so important to keep us on track. I’m sure just the mention of business goals has your mind racing, thinking of all the possibilities!
Without business goals, there’s really not much of a starting point to pursue extensive marketing efforts. But goals in business are crucial to the success and survival of your business. So once you’ve nailed down a tangible, achievable and challenging business goal, it’s time to brainstorm!
You’ve got your goal, now what??
Each company and business is different, so the path to achieving your goal will be unique. How can you achieve a 20 percent increase in revenue in a one year timeframe? Maybe you need to reach more potential clients. Perhaps you have an extensive client base, but could upsell your services to reach your goal!
Brainstorming how you could reach your goal is very beneficial to the next step in the process.
So now we know, you want to increase revenue by 20 percent within the next year. And this can be achieved if you reach X amount of potential new clients or customers.
Now how can we increase the amount of people that your business comes into contact with?
This is where a stellar marketing plan comes into play! With clear goals, in this case getting your products or services into the lives of new customers and clients, your business has a clear path to success!
Now, it’s important to remember that nothing in life is perfect. There are times when, even with all the planning in the world, that things just don’t play out as you would have hoped or expected.
This is why measuring performance on marketing efforts is key. You won’t know what works well or what doesn’t without some sort of data-based measurement. There are several ways to look at a marketing plan to determine its success: ROI (Return on Investment), KPI (Key Performance Indicators), Conversion Rates, and many more analytics based measuring tools.
It can be a tricky task to measure marketing success if it is something new to you, but it is arguably one of the most important factors in a good marketing plan.
If you’re curious about developing a business goal-based marketing plan, please reach out! We would love to help you and your business succeed in crushing goals and making an impact with your clients and customers.
By: The Mug Creative