Are you overwhelmed with the social media options of 2020? 

There are many platforms to choose from and it can be tricky to determine where to focus your energy! 

From Facebook, Instagram, LinkedIn, Pinterest, Twitter and more, the options can seem endless. 

So where do you start? 

Consider Your Audience

If your business primarily deals with other businesses, a B2B company, you’ll want your business to be where your audience is. 

So for B2B businesses, you might focus your efforts on LinkedIn or Facebook. Typically, these two platforms are more readily utilized by B2B companies than say, Instagram. 

On the flip side, if your audience would benefit more from promoting on a visual platform, Instagram or Youtube might be just the ticket! 

This may be the case for artists, online retailers, or related brands. 

What about reach?

For businesses with smaller, niche groups, you may want to really focus on specific sets of individuals with unique content and community engagement. This can also be helpful in businesses with a strong referral base. 

Facebook Groups can create a tight-knit community for a more individualized experience with your brand. Instagram has begun implementing a feature like this as well, allowing users to post stories to “Close Friends.” 

At the opposite end of the spectrum, a social platform like TikTok comes with the ability to reach millions if a post goes viral.

Read More: 4 Easy Steps To Setting Business Based Marketing Goals

Take Note of Your Strengths and Abilities

If you’re going to be fully responsible for creating the content that you share on social media, you don’t want to get too far in over your head. Consider how much time and effort you have available in your schedule to commit to your social media efforts. 

If you are the only person brainstorming, creating, posting and promoting your social media posts, you will want to prepare for this by choosing the platform that will make the process easier for you. 

For example, Facebook does try to make it easier on us by including a variety of options within the Ads Manager. 

So how do you choose which social media platforms to use for your business?

If you’re planning to take on your social media management on your own, your business will likely benefit the most from whichever social media platform is easiest for you to understand and operate. You could compare it to a workout plan, the best workout plan is the one that you know you’ll actually do! 

Otherwise, this question has different answers for everyone! It’s hard to know which platform will be best for your business. There are a lot of factors to consider when you begin to tackle your social media marketing plan. The key is posting useful content, consistently, in a way that it will reach the audience it was for which it was intended. 

If you are confused or intimidated by social media for your business, know that it doesn’t have to be complicated! Please reach out to us if you have specific questions and we can discuss your goals and options in greater detail.