When we talk about branding, topics like colors, fonts, and tone of voice are all often popular within our discussion. We all have our own opinions on colors we like, fonts we find appealing, and may feel that our tone of voice already represents our brand. 

In so many cases with small businesses, often we are our brand. Not so fast though, just because we represent our brand on a personal level doesn’t mean that anything we like goes. As with anything in business, branding requires strategy. 

Join us as we take a look at brand strategy for building a strong brand. 

Branding Begins with Business 

Often when we begin working with a company on branding, it requires a deep dive into their business plan and operations. In order to strategize and plan an amazing brand, we have to get to the core of your business and customer base. 

What do your customers expect from your business? How do you stand apart from the competition? What makes your business unique? What are your plans to grow and how will your brand support this plan? 

Branding with Clients in Mind

At the end of the day, your brand isn’t for you and it’s not really for your business. A brand is for your clients and customers. This means that when you develop your brand you must think about it from the client’s perspective. 

How can you make your offerings clear and how can you communicate to your clients about what they’re looking for?

Read More: How Do Mood Boards Fit Into Our Branding Process? 

Branding and Emotion

Emotion is a huge part of the branding and is presented through tone of voice, fonts, imagery, and all other branding elements. Again, this ties back into the statements above.

We’d like to argue that emotion is one of the most influential and crucial aspects of branding and advertisement. Emotion is a powerful tool that should be used very wisely and effectively. Without a brand strategy, emotional elements can become tricky to navigate for both the brand and the client alike. 

Why is Brand Strategy important?

If you go into business without a clear understanding of your mission, values, vision, and purpose, your brand can become confusing. 

The brand strategy goes beyond client relations. The brand strategy offers business owners a sense of direction as they make decisions throughout their operations. Without clear, organized, and well-researched plans, a business runs the risk of going into the world of business without aim. 

As with anything in life, with no goals, plans, or vision, nothing will happen on purpose. We must make things happen for ourselves – the same can be said in business. 

We love working with businesses to get clear about their business plans and branding to correlate to their goals and objectives.

If you’re interested in learning more about how we work with small businesses to determine their brand strategy, please reach out! We can’t wait to see how we can help your business to grow and evolve into all that you hope for it to become!