For many years now, SEO has been a fundamental aspect to any digital marketing strategy. 

The transition from phone book or newspaper to a Google search has had a considerable impact on how we discover businesses we can trust. 

When to perform an SEO audit

We can even notice a major difference within the digital age, between websites that haven’t been updated since the 2000s versus a brand new website from 2020. 

Digital trends and search engine algorithms are constantly changing, so how do you know when it’s time for an SEO audit?

Major changes to the amount of traffic to your website

One of the first ways you may notice that it’s time to revamp your SEO efforts is if you notice that the amount of traffic or engagement has declined on your website. 

You can track these metrics easily with the help of a Google Analytics tracking ID. After installing a tracking ID on the back end of your website, you can then keep track of your audience, traffic, and other website data all in one place. Keeping track of this data can help you stay on top of your marketing efforts and keep you in tune to what your clients or customers are most interested in or drawn to!

If you notice a decline in the number of visitors or record low engagement ratings, it may be time to take a look at your content and SEO efforts. 

After major changes to search engine algorithms

Google is always fine-tuning their algorithm, tweaking even the smallest of details to bring us all the most optimized search engines they can cultivate. Sometimes, these tweaks have only a minor impact on your SEO efforts, as long as you’re staying on top of things and continually working on your content. 

In other cases, if you’ve.. kinda.. neglected your website, content creation and SEO, major and minor changes to the Google algorithm can send your website into the Google abyss. 

If your website has been shunned from the first page of Google, this will present itself in your traffic and Google Search Console. 

Read More: 3 Ways To Get A Small Business Websites To Rank On Google In 2020

How performing an SEO audit can help

There are many variables that come into play on how well a website performs in search engine results. However, there are a few tricks you can do to improve the on-page SEO of your website. 

Even if you are more of the hands-off type when it comes to your website, we recommend performing an SEO audit at least once every year so you can keep tabs on how things are going and keep optimizing your website for high performance. 

An SEO audit report can help you understand they areas of your website that are performing well and what areas are not. 

It can be great to start with a holistic look into your website. The path to an impactful SEO audit will look different for everyone. For some, improving search engine optimization may be as simple as updating old content, while for others it may require a new website design as well as a new content and link building strategy. 

There are many free tools you can use to assess your law firm website’s SEO performance.

Although we strongly recommend using these tools to easily assess your on-page SEO yourself, keep in mind that most free tools online will not give you complete SEO audits, but it will give you a general idea of how your web pages look in the eyes of search engines such as Google. 

Here are some free SEO performance tools we recommend looking into:

1. SEOptimer (snapshot of the report featured above)
2. Neil Patel’s SEO Analyzer
3. Woorank

These are all wonderful tools that you can use to help better your SEO efforts and more successfully market your business online. 

So, could it be time that you re-evaluate your SEO strategy or implement a new one? If you have questions about Search Engine Optimization and how you may be able to improve your rankings on Google, reach out to us! 

We’d love to discuss your specific situation and bring an individualized approach to your digital marketing efforts.