With the rise in popularity of social media apps like TikTok and Instagram, many businesses can see how beneficial social media marketing can be! 

From Facebook, Pinterest, Youtube and beyond, we are always being advertised to – heck, we’re even seeing ads directly on Google! As such, you may find yourself wondering, how does social media factor into your web strategy and do you even really need a website?

Surely you can guess where we stand on this topic, but read along to hear us out!

Social Media in 2021

Most of us here at The Mug have grown up with social media. We’ve seen a lot of changes over the years and what began as a fun way to stay connected with others has developed into super useful tools for businesses to expand their reach and advertise to customers while building B2C trust and relationships. 

Social media for businesses works really well for: 

• Creating and curating connections with clients and customers
• Formulating brand identity
• Expanding your reach to new clients and customers
• Tailoring your message on a consistent basis through content creation

Apps like Instagram, Facebook and Pinterest have created amazing options for businesses to create profiles, sell products, and advertise their services from within the app itself! While this is an amazing offering for small businesses, it’s important to consider what could be missing.

Do You Still Need a Website?

So if social media apps offer all of these services, do you even need to worry about a website?

Well, our stance on this is a unanimous YES!

While social media is a great place to create connection and build rapport, there is still much left to be desired. Your business needs a home online outside of social media. 

Websites for businesses works really well for:

• Giving your business a home online for client/customer reference
• Sales and sales funnel integration
• Understanding the analytics of your business and offerings
• Giving you ownership over this aspect of your business

A quality website will work for you. From SEO, CTAs, and credibility, interested customers can be easily converted into paying customers through the right website design. Unlike social media, you own your website and ultimately have complete control over what content you share and how you organize your content. 

When you work with an experienced designer, together you’ll be able to go beyond advertising and putting up content on the internet. A great website design says more than just words and pictures. 

Social Media and Website Integration

Really, both websites and social media are important for businesses to invest effort into. The best option is to have both play off of each other, including social media icons and feed into your website and linking your website into your social media pages. You may even consider opting for a custom landing page rather than a Linktree on Instagram! There are tons of ways to get creative!

If you have specific questions on how to ramp up your website – please reach out! We’d love to see what we can do.