If you own a business and take the steps necessary to get that business online, chances are you know what Google Analytics is and what it generally does. 

Google Analytics offers useful tools to anyone that wants to have a successful website. You probably know that you can use this tool to gain access to information regarding demographics and locations, keywords that are relevant to your industry, and what exactly people are clicking on once they arrive at your website! 

Of course, we know that Google is always changing things up on us, keeping us on our toes. As society evolves, it only makes sense that our search engines continually tweak things as well. 

So, in 2021, what exactly can Google Analytics do for your website? Let’s dive in!

Google Analytics can:

Give you insight into what’s working and what is not.

First and foremost, analytics are just data points on anything and everything concerning your website. This data will indicate what blog posts people select to read or even how many people arrive at your website, only to exit out seconds later. 

This data and information can give you clues. Content tools within Google Analytics can tell you what content is most popular and even how long individuals stay on a given page.

If you have a high bounce rate, you know something is wrong and you know which page is having the issue.If people are lingering a bit but ultimately exiting out at a certain point, you may decide to reevaluate your content.  

Read More: How To Cultivate and Grow Your Brand

Give you information to take and utilize in future ads, blog posts, or additional content.

If you know what is and is not working, you can use this knowledge to gear future decisions. By utilizing the advanced segments tool you can really gain an understanding of ROI on specific campaigns. 

If you’ve devoted the majority of your site to a very specific sector of your business and you discover that a majority of your web visitors are looking for a fringe service of yours, you can take this information and create ads, blogs, or other forms of content to cater to these individuals and gain more business!

Why recreate the wheel?! If something is working well, use this to your advantage and find ways to explore the topic more or repurpose older content. 

Give you a better understanding of your clients and what they are looking for when they visit your website. 

You may find that the majority of your audience visits your site on a mobile device. You may decide to devote more attention to making your website more mobile-friendly. Add easy access to phone numbers and call options.

If your visitors are from a specific area, you can use this information to target that area and hopefully gain more traffic to your site as well as conversions.

It’s one thing to find keywords on a keyword generator site, but when you use your own analytics to figure out which keywords are performing well, you take things to a whole new level by tailoring content to YOUR visitors specifically!

If you’re having trouble understanding how to use Google Analytics to its full potential on your website, give us a call! We’d love to chat about your needs.