If you’ve been following along with us for a while, we hope we’ve explained what a brand is by now. If you need to brush up, no judgement, just see these blogs:
- Integrating Your Brand Story Into Your Website.
- How To Cultivate and Grow Your Brand.
- 5 Tips to Personalize Your Brand.
- Unexpected Benefits of Rebranding Your Business.
- Establishing Your Brand Tone.
If you’re still confused, a brand is essentially anything that is true to your business. From logos, fonts, and icons, all the way to word choice, tone of voice and so much more.
So, with that said, we want to go over some of the biggest branding mistakes we’ve noticed over the years! Let’s start off with a bang, shall we…?
Lack of Branding.
Too obvious?
Well, we hate to say it, but this one can be the most damaging branding mistake to your business. Without a brand or attempt to distinguish yourself, you may just get lost in the mix.
If your business has no logo and no other distinguishing factors, do you think people will remember it or refer their friends to use your services? It is likely that most individuals will forget or not know how to tell others about your services, even if they had an incredible experience with your business!
Constantly Going After the Latest Trends.
There are some situations that warrant a trendy vibe. For example, some E-Commerce brands and personal brands may pull off the trendy look better than others. However, the issues arise when you have difficulty forming brand loyalty.
If you’re constantly chasing the latest trends, it will probably be difficult to really gain a following. If your branding is always changing and evolving too often, you may find that you’re constantly chasing new business as well.
Never Evolving With the Times
Do you still have a logo from 10 or 20 years ago? Even 5 years ago, it might be time for a revamp.
However, dated branding may go further than a logo. You may find that your website hasn’t been updated in many years. From outdated information to slow load times, an old website can be bad for business.
Colors, fonts, icons and more all change over time. While you don’t want to be too trendy, it’s important to realise when a trend has passed and when it’s time to make some changes.
Trying to Appeal To Everyone
It is impossible to make everyone like you. And if that is your business plan, we urge you to take some time to be introspective and really think about who you are, what you do and who you serve.
Trying to appeal to everyone will only dilute your brand. The key factor to a good brand is realizing what you bring to the table and how it’s unique to you and how you can communicate this to others.
Branding is your business’ best way to stand out and attract the right customers and clients. Ensuring that your brand stays true to you, keeps up with the times, and really evokes all that your business is about will help your business to grow and succeed.
If you’re curious what a branding revamp could do for your business, shoot us a question. We’d love to hear from you!
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