Integrating Your Brand Story Into Your Website

December 29, 2020

You’ve likely heard of brand stories or you at least understand the concept. We know the importance of branding and how storytelling can help articulate your brand to your audience. We’ve seen big brands use these tactics for years! 

Storytelling is still a major part of any successful brand. We now know that it has been scientifically proven that stories help us connect to individuals, ideas, and businesses. We most often hear the urges to tell our story on social media which is a great start, however, we want our message online to be clear, concise, and cohesive across all platforms – including our website! 

So how can you integrate your brand story into your website? We’ll take you through our tips below!

Brand Imagery

The saying holds true, a picture is worth a thousand words.

If your website has wonky photos or a totally different vibe than the photos on your social channels, you may be giving people mixed messages! Images are very important to tell a story and it is a very good idea to take the time and invest in quality images for your website.

Not only do high-quality images help your website run smoother and faster, but they also give a good impression to all website visitors! If you don’t have the budget for professional photos, there are other options for free stock images as well. Curating a cohesive collection of images for your website is definitely worth the effort!

Bonus Tip: Video can be another great opportunity to utilize brand imagery through storytelling. All it takes is some brainstorming and a video camera! 

About Your Business

When a potential client or customer visits your website and reads about your business, they want to understand how you can help them. They are seeking information about your business to decide whether or not they want to make a purchase or commit to a service. 

This is the perfect opportunity to get your message out there, don’t hold back! What do you have to say? Let your brand story shine bright on your About page. Get creative with verbiage and storytelling. You want your words to resonate with the audience.

How do you help your clients? How is your business different from the rest? What makes you stand apart from your competition?

Don’t Skip the Blog

Blogging offers a wonderful opportunity to continue telling your brand story through the written word. Not only is the copy within each blog post able to tell a story, factors from the topics you select to the images that accompany each blog post tell a story. 

If you opt to skip blogging (even when you know you should probably be utilizing it), we urge you to reconsider! There are so many great opportunities to tell your story!

If you’re ready to solidify your brand story with a new website, consider hopping on a discovery call with us! We’d love to chat about your goals and options


By: The Mug Creative

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