5 Signs of an Aging Website

In the field of software and technology, standards are constantly and rapidly changing! What was important last year, is irrelevant this year. It can be difficult to keep up with the trends and understand the ever-evolving standards for website functionality. 

If you’re in business, you likely understand that having a website is crucial to operating successfully today. In a time when we are urged to stay home, without a functioning current website, it can be difficult for potential clients or customers to find your business! So if it’s been a while since you’ve made any changes to your site, keep reading, it might be time for a facelift.

So what are the signs that my website needs updating?

1. Your website doesn’t work on mobile devices.

If you visit your website from your phone or tablet and experience difficulties, this is a sign that you need to work on mobile responsiveness. With at least 60% of all Google searches being done on mobile devices, we must pay attention to our website’s mobile capabilities.  

Take this opportunity to play around on your website using your phone or other mobile device, take note of any issues and create a plan to get them updated!

2. Your website contains outdated and irrelevant content.

If you’ve moved locations, added or removed services, hired or let go of personnel, these changes should be reflected within your website content and copy. You don’t want visitors to get the wrong information about your business!

Read through your website and see if there are any details that need to be updated or removed.

Read More: 7 Content Ideas For Your Business

3. You get funky pop-ups and alerts when you open your website.

If your website is sending alert notifications of broken pages, flash features, or plugins, the chances that a visitor will stay there for very long are quite slim. This means that features within your website are contributing to low rankings and may be detering any visitors that you do get!

If this issue is happening to your site, consider removing old flash features and broken pages.

4. You get the wheel of death when you attempt to load your website.

Having slow load times hurts your ranking ability drastically. Google search crawlers want to promote websites that benefit the user experience and having a slow website will really hurt your ranking ability. This could be caused by large photos, old plugins or clunky website development. Technology has continued to change rapidly and if your website has not been updated in a long time, it likely loads slowly. 

5. Your website is difficult to find on Google and you don’t get any leads. 

If you have any or all of the above issues, it’s very likely that you may experience difficulty ranking on Google as well as gaining any leads from your website! This is a problem! We want your website to not only serve as a base for information regarding your business but we also want your website to work for you!!

Are you curious if your website could use a facelift? Get in contact with us for a free discovery call about how we can help you achieve your website goals!