Creating content for the social channels of your business can be a fun way to interact with your clients or customers and is an integral part of a successful marketing strategy in 2020. 

It’s important to keep your content value-driven and fresh, using new ideas and updating your strategy consistently. The goal is to provide value and keep readers engaged!

It can be time-consuming to come up with new content ideas, not to mention making those ideas come to life! We’ve put together a brief list of some of our favorite content ideas below, check it out! 

1. Tell your story. 

If you haven’t shared your story with your audience, this can be a great way to connect with them on another level! Explain how you got to where you are and why you do what you do. 

If you already have a post telling your story, consider adding a fresh, new spin. You probably have new clients or customers who haven’t seen your old post. Maybe you could elaborate on your old content or switch up the format by utilizing video. 

2. Share industry news. 

Keep your audience up to date with news regarding the industry that you’re involved with. This could be sharing news articles or writing a blog post covering relevant current events. 

Sharing industry news can be a great way to still provide value while making it a little easier on yourself. If you find a good article online, all you have to do is share it with your audience and perhaps add a short commentary. 

3. A look behind the scenes. 

Another great way to connect with your audience is to give them a peek behind the curtain! There are some aspects of the business that you’ll want to and need to keep private but sharing a bit of your process or how you work can be an inviting way to engage with potential clients and customers!

Read More: Which Social Media Platforms To Use For Your Business Type

4. Client or customer generated content.

If you have a client or customer that may be open to sharing a testimonial, this makes great content for social channels. You could share as a written post or even utilize video! 

If a client or customer takes it upon themselves to share about your business and the amazing experiences they’ve had with you, this is wonderful content to share as well!

5. Answer common questions. 

One of our very favorite content ideas, answering frequently asked questions is a great way to engage with your audience and provide valuable information! 

Pay attention to common questions you get asked often and write a blog post or record a video to explain the answer in detail. 

6. Infographics.

If your business deals with intricate details and concepts that may be difficult for the average person to comprehend, infographics can be a great way to delve deeper into different ideas to give your audience a better understanding of a variety of topics. 

7. Sharable content.

Create on-brand graphics, photos or videos that are easily consumed and shareable by a wide audience. This could include inspirational quotes, fun facts, or simple daily notes that don’t necessarily have specific ties to your business, but rather, can relate to individuals across different industries!

We hope you may have found an idea or two to utilize in your business social media marketing strategy! If you have additional questions, please let us know.