Landing pages and online ads go together better than peanut butter and jelly (or coffee and cream!) If you’re running ads online, it is really important to ensure that wherever you are sending your new leads, is created with that intention in mind. 

We know from experience that getting visitors to convert is really not all that complicated. We are simple creatures and with the technology we have access to today, the process is all the more easy!

Let’s take a look at some of the most successful elements to help you collect qualified leads from your landing pages.

Get laser focused.

High converting landing pages have one thing in common, they’re created for one single goal. Hopefully, if you’re running online ads, each ad has a specific goal as well. 

For example, if you’re running a Facebook ad campaign with the goal to sell more of one specific service, you don’t want to send interested parties to your homepage. When they end up on your homepage, they have access to all sorts of information. This can confuse your potential leads, causing them to second guess their needs or your offer. 

Your ads and landing pages will be more successful if you have a separate landing page, specifically designed to sell the product or service advertised on Facebook or online. 

Design for conversion.

To design your landing pages with conversion in mind, you’ll want to include many of the elements that you would in a typical website design. 

Helpful and informative content

Your landing pages don’t need to be packed full with information. You want there to be enough information for the visitors to learn about your offerings and make an educated decision, hopefully following through on your offer! 

Be sure to keep in line with your goal for the page and use this as a guide. 

High quality images, graphics or videos 

All typical SEO best practices are still important when it comes to landing pages. Be sure to include high quality imagery on your landing pages and video can be a really captivating element to include as well. 

Be sure that these additions are good quality but be careful to not bog down the site, which can result in long page load times. This can really hurt your conversions. 

Call to action

If you’re making the effort to create online ads and corresponding landing pages, you very likely have a clear goal. What action are you hoping to have the visitor take? Here are a few common calls to action:

• Get a free product/access to exclusive information
• Join an email or mailing list
• Get a free estimate
• Sign up for a free trial

There are tons of options for ways to call your visitors to take action, get creative with it! How can you get your leads to take action quickly and gather their information?

Successful landing pages aren’t created in one try. You’ll have to test different things and see what works best for you and your business. 

All in all, landing pages combined with online advertising can be a great way to gain access to interested leads! If you have additional questions about what landing pages could do for your business, consider hopping on a discovery call with us! We’d love to hear from you.