January 19, 2021
Digital customer service is exactly what you think it is – the same classic customer service pillars in a digital format!
With innovative technology and a world moving online now more than ever, we are looking to be met online with the same stellar customer experience that we get in-store, if not even better!
We order groceries online, do market research online, and many of us are even taking to the internet to get exercise these days. The only reason any of this works is because we as customers feel as though we are getting a great experience from these services. If a website is difficult to use and confusing to the customer, the business will be lost over and over again.
We’ll start with one of the most common and easily accessible avenues for digital customer service, social media.
Customers reach out to businesses via social media in many ways; tags, messaging, comments, likes and reviews. If you’re not engaging with customers on your social channels, you are missing an important opportunity to deliver stellar customer service! Respond to those messages, comments and reviews! Don’t forget your Google Reviews too!
When potential new clients or customers visit your page, they will see that you care about your clients and your business.
Being responsive through traditional avenues is important to keep up with as well, phone, email and anything else you’ve implemented into your business. It can be tricky to draw the line with client communication, but that’s where strategy and tools come in handy.
Read More: Landing Pages To Collect Qualified Leads
If you own a business that already exists, chances are that you know what your clients needs are and where they need to be met with increased communication and customer service. This is really the place to get truly introspective in your business. Take this opportunity to form a strategy. How can you better serve your customers?
Maybe you need to make scheduling easier for them, maybe it’s a communication issue. Whatever it is, determine what you can do to show up to create the best customer experience.
Once you have a goal and a plan, how will you deliver? In business, we can find ourselves striving to do it all and wear all the hats. But if we can implement the right tools, we can lessen the burden on ourselves and our time.
There are tons of options when it comes to digital customer service tools. From CRMs to chat bots and everything in between, the odds are good that you’ll be able to find something that will meet your needs.
By implementing these tools into your website, you can set yourself up for success to deliver top quality digital customer service.
Unfortunately, most people are wired to talk about the bad experiences they’ve had rather than the good. If we can create systems that help us create a positive experience for our customers, we can not only gain their trust, but hopefully steer them towards sharing that wonderful experience with family and friends!
If you’d like to learn more about how you can create an excellent digital customer experience through your website, please give us a call!
By: The Mug Creative