How to Grant Access to Google Analytics Account

January 20, 2020

Whether you are trying to get more of your team’s eyes on your Google Analytics user data or need setup and installation help from your website designer, the easiest way to give someone access is by adding them as a “user” on your account.

Step 1: First, Log into your Google Analytics account and click on “Admin” in the lower left-hand corner of your screen.

Step 2: Your Admin panel should now be showing. To add a user, click on one of the “User Management” options. You will see “Account User Management,” “Property User Management, ” and “View User Management.” The option in which you choose will depend on who you are granting access to and why.

Account Access

When you grant account-level access to someone, they are going to have the capability to see all of the websites, also known as “properties,” in your account. Granting account-level access should really only be necessary if a consultant or agency is setting up multiple websites on your account and requires more “broad” changes in the account.

Property Access

Property-level access can grant someone the capability to do things like set up tracking and integrations for for different websites (“properties”) along with a variety of other helpful things. Property-level access is probably one of the most common types of access you’ll give to third-party consultants and agencies.

View Access

View-level access is pretty much the lowest level of access you can grant someone in Google Analytics. View-level access will allow a user to look or “view” data in very specific ways. This type of access is extremely helpful internally to share insights with others on the team.

Once you’ve chosen your level of Access and click on your desired “user management,” your permissions screen will appear.

Note: If you are a client of The Mug, usually, “Property Management” is a sufficient enough access level for what we need.

Step 3: To add a new user, click on the blue “+” in the top right-hand corner of the screen and select “add users.”

The next screen will prompt you to type in the email address of the person you would like to grant access to. For example, if you are trying to grant access to The Mug Creative Agency, you’d type in

Step 4: Type in the email of the person you are granting Google Analytics access to and choose their permissions.

Step 5: Click “Add” in the top right hand corner.

Tip: Make sure to click on “Notify new users by email” checkbox to make sure the person you are granting access to gets the memo.

As long as you leave the notify new users by email box checked, Google will automatically send the following email to the new user on your Google Analytics Account:

And that’s it! You’ve added a new user to your Google Analytics account!

By: The Mug Creative

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