What Should A Personal Brand Website Include?

October 27, 2021

In the website design business, we often discuss the importance of quality website content. 

No matter what type of business you have, your website should include adequate information for potential customers to discern whether they’d like to use your services or not. 

This decision process begins before a visitor can even begin to read your website! Join us as we cover some of the key factors to a successful personal brand website.

What is a personal brand?

Before we dive in, let’s discuss what a “personal brand” is anyway. 

A personal brand is how you promote yourself. It is your brand. It is how you tell your story, what you’re about, the vibes you give off, and the personality that you show off to the world. It’s spoken and unspoken words. It is your essence on and offline. 

Coaches, graphic designers, freelancers, photographers, artists, and the like tend to promote their personal brand to bring in business. You can choose to ignore your personal brand or you can intentionally use it to influence the world around you through personal branding. 

What is personal branding?

If a personal brand is the objective, then personal branding is the strategic process you take in order to achieve that objective.

Personal branding is the intentional effort to promote yourself in a way that establishes credibility and builds authority. One of the tools you can use to promote your personal brand is through your personal brand website.

How to Make a Personal Brand Website Successful

If you want your personal brand to be influential in today’s day and age, then it is important to create a strong personal brand website. There are a few key ingredients to make a successful personal brand website. Keep reading and let’s dive in.

Branded Photography 

If you’re familiar with us, you know we can’t recommend quality brand photography enough! Aside from the fact that unique imagery helps with SEO rankings, branded photography provides an opportunity for web visitors to connect with the face behind the business. 

A brand photoshoot is a perfect opportunity to give viewers an insider peek into what you do! Putting a face to the name helps build trust. Not to mention branded photography can really give your website and social media a super polished look. 

Read More: Developing a Brand Personality Your Audience Will Love

An Engaging Brand Story

Along a similar thread, a clear brand story can help build trust and a deeper understanding from clients. What is your “why” behind what you do? How did you arrive at this point? Why should a client trust you to do what you say you do? 

Your brand story can go beyond simply text. Photography is part of a brand story as well as video, testimonials, and more! Essentially, there are many ways to tell a story – get creative with it!

Clear Explanation of How You Can Help

For some business models, the services they provide are pretty cut and dry. However, not all personal brand websites are for businesses.

It’s important to be clear about your purpose, what you do, and how you can help. By telling people how they can support or hire you and what you can do for them, you are monetizing your personal brand website. Your brand story can even be baked into your description of services (this works especially well for creatives!) 

For other business models, like coaches, the services they provide may be more obscure. Articulating exactly what a client will get can be difficult, as most sessions are individualized. But it is helpful to really get clear about what sets your service apart from the competition. 


Wrapping these components in client testimonials can really solidify your expertise. When an individual is considering hiring someone, it can be intimidating to trust them at first.

Working with a personal brand can be very intimate and the more social proof you can provide from others who have worked with you, the better! 

At The Mug, we love helping personal brands express themselves in an authentic way. We believe that when an individual can truly represent themselves online, they naturally draw in their perfect clients. 

Contact us if you’re interested in learning more about how we can help!

What Should A Personal Brand Website Include By the mug creative

By: The Mug Creative

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