November 10, 2020
Like the enduring foliage of the evergreen tree, so is the evergreen content that will remain relevant and useful, year after year.
Sustainable, long-lasting, and continuously relevant, evergreen content is a staple in most content marketing plans.
The lines can be blurry when deciding what is considered to be evergreen content or not. And why even worry about it in the first place? What’s the big deal?
If you’re confused about why your marketing strategy could benefit from incorporating evergreen content, keep reading!
Not all content is created equal.
For example, a news article about the increase in individuals picking up yoga and meditation in the last few months as a result of recent events throughout 2020 is not evergreen content. While there may be tips and tidbits within the article that might be relevant later on down the line, the piece as a whole, will not stand the test of time.
To curate quality, evergreen content, think about topics that will stand the test of time!
Lists: Lists are great ways to give a lasting effect on many genres. In the case of our previous example, rather than detail about current events, you could give a list of benefits that yoga and meditation provide. You could give a list of ways to achieve stress relief! Get creative!
Tips: When creating evergreen content, we want to help our readers, not just inform them. A great way to achieve this is to offer tips about a specific topic! This could even be paired in conjunction with listed content!
Explanatory articles and videos: If you’re especially knowledgeable in a certain area or about a specific topic, use this to your advantage! Create content, written, filmed, or both, that can inform your audience for the long haul!
If you have a business, you have knowledge on something that your customers would love to benefit from!
Read More: Hey Google… What is on-page SEO?
The trouble with content that is supposed to be timeless is that the topics may seem a bit overused. When brainstorming ideas for evergreen content topics, you may get stuck and feel like your ideas are the same as everyone else’s, but there is always a way to add zest and get personable!
It’s okay to choose topics and ideas that others have used in the past, your business is unique. What’s important is that you do the work to research target keywords that can be more unique to you and your business! This can help get your content in front of the right people, making it all the more worthwhile.
The key to evergreen content is that it allows your SEO efforts to grow exponentially. If your older content is just as relevant and useful as your most recent articles, this gets your business on the radar of many more potential clients.
Still, have questions about evergreen content and content marketing? Please let us know how we can help you achieve your business goals!
By: The Mug Creative
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